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Spot keeps the indenity of a “famous skeptic” under wraps to help promote laundry additives line through the big game.
December 12, 2022
By: Christine Esposito
Editor-in-Chief
Downy Unstopables is ready for some football, specifically Super Bowl. The P&G-owned laundry care brand has created a new campaign that begins airing this week featuring a famous skeptic who puts the brand’s 12- week freshness claim to the test. In the weeks leading up to Super Bowl Sunday, this skeptic star will remain a mystery as they challenge Downy’s claim, keeping influencers and consumers wondering if they will be featured in Downy’s final Super Bowl spot. The first installment of...
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